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Victorinox Covid-19 x Home Cooking Trend, Photo Video Production
As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms. Services Provided: Digital Video Production Key Visual Production E-Commerce KOL
Posted by new_resonance_adminin Campaigns, Ecommerce, KOL, Photo, Video
TUMI CNY Red Packet WeChat Campaign
In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign. To raise awareness among the target audience, we launched the campaign with a post on TUMI's official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation. In addition, we introduced a customized red packet featuring ...
Posted by new_resonance_adminin Campaign, KOL, Mini Program, WeChat
Givenchy Beauty Pop Up Store Campaign
In our efforts to enhance awareness and drive purchases for Givenchy's Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game. The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy's key products, including Prisme Libre, Le Rouge lipstick, and L'intemporel blossom compact cream. By incorporating these iconic products into the storyline, we ...
Posted by new_resonance_adminin Campaign, Digital, Ecommerce, H5, KOL, Video
Hennessy Rare Cognac Limited Edition WeChat Mini Program
In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience. By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease. Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited ...
Posted by Constancein Mini Program, WeChat
Versace 520 Celebrity Brand Ambassador Campaign
Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand's 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace's collection. Our role extended beyond the photoshoot, as we managed the dissemination of Versace's 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases. Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand's message of love during the 520 ...
Posted by Constancein Campaign, Campaigns, KOL, Red, WeChat
Byredo Young Rose Perfume WeChat, Red Launch Campaign
To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat. To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection. In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create ...
Posted by Constancein Campaign, WeChat
Byredo Makeup WeChat Launch Campaign
Byredo's new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products. To maximize the campaign's reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo's makeup line. To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and ...
Posted by Constancein Campaign, Photo, WeChat, WeChat Ads
Lacoste x Peanuts Collection Collaboration: Douyin, Red KOL Campaign
Lacoste Douyin sing-a-long challenge Lacoste Douyin dance challenge Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration. To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection. Through strategic promotion ...
Posted by Constancein Campaign, Douyin, Red, WeChat
Gant Back to School Campaign: Local Photoshoot
Gant FW 21 campaign video showcasing the "Future of American Sportswear" To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In ...
Posted by Kristyin Campaign, Campaigns, Digital, Ecommerce, KOL, Photo, Red, Video, WeChat, Weibo
Victorinox China Cultural Range Collection: Chinese New Year Animated Video
In our efforts to promote Victorinox's annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign's theme, "The spirit of luck always by your side." By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign's impact. Furthermore, the ...
Posted by Kristyin Campaigns, Ecommerce, KOL, Photo, Video
Not So Ape China Local Brand Video Shooting
Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape's exceptional products. These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape's brand identity. The wide utilization of these assets across different social platforms ...
Posted by Kristyin Campaigns, Ecommerce, KOL, Photo, Video
Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign
To promote Givenchy's Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience. Digital Strategy Social Media WeChat H5 Production O2O Campaign Campaign WeChat H5 allows ...
Posted by Kristyin Campaign, Photo, WeChat, WeChat Ads
Hennessy Prestige Collection Local Chinese Artists Collaboration
In order to enhance Hennessy's brand recognition, we developed a compelling content series called "Tribute to the Legend" on WeChat. This column aimed to communicate the brand's rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy's official WeChat account, as well as generating significant page views and shares. Campaign Social Media Artist Co-creation Content Creation WeChat We collaborated with local ...
Posted by Constancein Campaign, WeChat
La Perla Beauty Perfume Collection Launch – Local Video, Photo Shoot
As part of La Perla's perfume launch campaign, we crafted a captivating story titled "Escape to the Memory." This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla's "Once Upon a Garden" fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand's social media channels, resulting in a significant boost in brand awareness. Campaign Social Media Concept Creation Video Production ...
Posted by Constancein Campaign, Campaigns, Photo, WeChat