Istituto Marangoni launched a campaign to celebrate its 85th anniversary and by leveraging the “exam” hot topic during the Gaokao period to increase the number of courses sign-ups during student recruitment season. We created an exam-themed interactive H5 and collaborated with some local media as well as KOLs to release content on Weibo and WeChat. During the campaign period, Istituto Marangoni has reached an impressive number of impressions and engagements across the 3 social platforms.

  • Digital Strategy
  • WeChat, Weibo, Red
  • H5 Production
  • Media Collaboration
  • KOL Collaboration

WeChat H5 allows users to see which fashion personality they have, leading them to explore IM courses would suit them the best.