IWC Pilot’s Watch launched a limited-edition timepiece in collaboration with Le Petite Prince. To amplify this release and coincide with the Beijing premiere of the Le Petite Prince movie, we developed a WeChat H5 mini-site dedicated to the Le Petite Prince Pilot’s Watch. This interactive platform invited users to virtually explore different planets, encounter new characters, and embark on an engaging journey mirroring the narrative of Le Petite Prince.
- Social Media
- Mini Site