IWC Pilot’s Watch released a limited edition, cobranding with Le Petite Prince. To coincide with Le Petite Prince movie premier in Beijing for bigger buzz in China, we launched a WeChat H5 mini site specifically for the Le Petite Prince Pilot’s Watch, inviting visitors to explore different planets, meet new people, and experience a journey through the story of Le Petite Prince.

Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Mini Site
  • H5
  • Campaign