Star Alliance has an unparalleled network of 26 airlines. To generate awareness for Star Alliance’s network in China, Resonance created a series of online videos for each airline featuring the comforts of each carrier and the excitement of visiting destinations around the world. By launching a broad online media push funneling traffic to a CRM enabled WeChat Mini Program for frequent flyers, we generated insightful data on traveler message and feature preferences that allowed us to better optimize and continuously improve targeting and ROI.


Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Mini Program
  • CRM
  • Video
  • Campaign