With Star Alliance’s extensive network of 26 airlines, our objective was to increase awareness of their offerings in China. To achieve this, Resonance produced a series of online videos highlighting the unique comforts provided by each carrier and the thrill of visiting various global destinations.

To amplify the campaign’s reach, we executed an extensive online media push, directing traffic towards a CRM-enabled WeChat Mini Program specifically designed for frequent flyers. This allowed us to gather valuable data on traveler preferences, enabling us to optimize targeting and continuously enhance return on investment (ROI).

By combining engaging video content with data-driven insights, we successfully increased awareness of Star Alliance’s network among the Chinese audience while fostering continuous improvement and customer satisfaction.

Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Mini Program
  • CRM
  • Video
  • Campaign