We needed to ensure that Tiffany would “own love” and stand out from the crowd of brands running campaigns during China’s local love holiday. To celebrate 5.20 (which sounds like “I love you” in Chinese) we created am H5 mini-site, illustrating a journey of love. The H5 allowed lovers to interact by holding their two screens together to watch the love journey play across both screens. A holiday product showcase is displayed at the end of the journey, encouraging gifting.


Services Provided:

  • Digital
  • Social Media
  • WeChat
  • H5 Mini-Site
  • Campaign
  • Augmented Reality