To create social buzz for Dorco’s five-blade shaver, we selected and collaborated with 12 KOLS on Douyin, Red, and Weibo from different relevant categories. Each KOL used their own unique perspective to present the shaver in different scenarios. Within a week, we achieved over 2.9M exposures and 25K engagements across the social platforms.

Services Provided:

  • Digital
  • KOL
  • Social Media
  • Weibo
  • Red
  • Douyin