To generate social excitement around Dorco’s five-blade shaver, we strategically partnered with 12 Key Opinion Leaders (KOLs) across Douyin, Red, and Weibo from various relevant categories. Each KOL leveraged their unique style to showcase the shaver in diverse scenarios.
This collaborative effort led to considerable engagement and reach. Within a week, we clocked over 2.9 million impressions and 25K interactions across the various social platforms, effectively raising the product’s visibility and appeal.
- Social Media