We created a story, “Escape to the memory,” as a part of La Perla’s perfume launch campaign content, e-commerce, and social media assets. The story featured a woman drawn to a garden wearing La Perla “Once Upon a Garden” fragrance in a serene, idyllic summer setting. The video and still shooting assets were widely used in the brand’s social media channels and helped increase brand awareness.

  • Campaign
  • Social Media
  • Concept Creation
  • Video Production
  • WeChat

La Perla Campaign Video – Escape to the Memory

「Escape to the memory」Still shot