As part of La Perla’s perfume launch campaign, we crafted a captivating story titled “Escape to the Memory.” This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla’s “Once Upon a Garden” fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand’s social media channels, resulting in a significant boost in brand awareness.
- Social Media
- Concept Creation
- Video Production
La Perla Campaign Video – Escape to the Memory
「Escape to the memory」Still shot