Every year, Istituto Marangoni holds a fashion show event where students can show their work and demonstrate their skills in front of a live audience. We proposed an overall campaign idea based on a futuristic fashion show theme. The highlight of the campaign is an H5 where users can create looks that match with the event theme, watch livestream of the show, and collect a fashion show look book. The campaign generated high exposure and engagement which increases the brand awareness of Istituto Marangoni drastically.
- Digital Strategy
- Content Creation
- H5 Production
- Media Collaboration
- KOL Collaboration
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WeChat H5 where users can mix and match pieces designed by Istituto Marangoni students to create their own looks and share on social media