Every year, Istituto Marangoni holds a fashion show event where students can show their work and demonstrate their skills in front of a live audience. We proposed an overall campaign idea based on a futuristic fashion show theme. The highlight of the campaign is an H5 where users can create looks that match with the event theme, watch livestream of the show, and collect a fashion show look book. The campaign generated high exposure and engagement which increases the brand awareness of Istituto Marangoni drastically.

  • WeChat
  • Digital Strategy
  • Content Creation
  • H5 Production
  • Media Collaboration
  • KOL Collaboration

WeChat H5 where users can mix and match pieces designed by Istituto Marangoni students to create their own looks and share on social media