Paul Smith’s #My name is Paul Smith# campaign featured an offline exhibition in Beijing. To create awareness and traffic to the event among young Chinese millennials on digital and social media, Resonance purchased WeChat and Weibo ads to drive awareness, and recruited several top Douyin KOLs to create engaging short videos on Douyin to drive social buzz and interest.
Resonance also launched several O2O engagements encouraging visitors to create content offline and share to their social channels further increasing social buzz for Paul Smith.
- Social Media
- Social Ads
PS KOL 1
PS KOL 2
PS KOL 3
PS KOL 4
– Video Creation from Douyin KOLs to Drive Social Buzz –
– UGC at the Offline Exhibition –