To increase Hennessy’s brand awareness, we created a “Tribute to the Legend” column on WeChat to share the brand’s heritage and craftsmanship to create an emotional connection with audiences. We collaborated with local artists to co-create the Hennessy legacy and show craftsmanship in their creative ways. The campaign successfully recruited a large number of new followers on Henessy’s WeChat official account, along with page views and shares.
- Campaign
- Social Media
- Artist Co-creation
- Content Creation
Chen Min
Deng Xiao
Liu Tong
Liu Yi
Hennessy Paradis
Yang Song
We collaborated with local installation artists to co-create the Hennessy legacy