To strengthen Pull & Bear’s online presence and engage with the rising-star digital influencers, we established an influencer community. This community consisted of micro KOLs who were given periodic “missions” to create fresh content in exchange for various rewards.
These influencers then produced high-quality content, which was shared with their followers. The best assets were selected to be featured on Pull & Bear’s official social media platforms, including WeChat, Weibo, Tmall, and JD. This content was paired with outfit pricing and other relevant information. By leveraging this influencer community, Pull & Bear gained a consistent stream of localized, high-quality content at a fraction of the cost associated with traditional KOL partnerships. Additionally, it fostered long-term relationships and loyalty among the member KOLs, ensuring an ongoing collaboration.
- Social Media