Resonance collaborated with Versace brand ambassador Betty Wu to amplify the brand’s 520 message of lover to create buzz on social media. We worked with many Red KOLs to shoot photos of themselves wearing the collection, and managed the amplification of Versace’s 520 key messages across the platform to create awareness and encourage netizens to purchase.
- Social Media
- Campaign
- KOL/KOC Collaboration

VERSACE BRAND AMBASSADOR BETTY
VERSACE BRAND AMBASSADOR BETTY

SELF LOVE @SERENA

SELF LOVE @麦其不麦其

ROMANTIC LOVE @尤金EUGENE

FRIEND LOVE @阿月月AYUE
FRIEND LOVE @阿月月AYUE

FAMILY LOVE @拾陆内子
FAMILY LOVE @拾陆内子

FRIEND LOVE @XXF

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Collaborated with RED KOLs to spread the 520 key messages