To increase brand awareness for Dorco during the Chinese New Year, we created an interactive H5 to capture fans’ attention and enhance followers’ stickiness.
The interactive H5 lets our followers unlock their different social personas through a curated filter feature and share them on their socials to encourage others to participate. The campaign successfully resonanced with the local audience and increased brand awareness.
- Social Media
- H5 Creation
- Media Buy
Dorco WeChat H5 interaction to unlock unique social personas through different filters