Canali planned a limited-edition CNY collection launch in China, but due to recent controversies in the luxury industry, decided not to run their global assets locally at the last minute. Resonance was tasked to create new, relevant local assets on the fly. First, we used traditional CNY concepts to create two stop motion videos which showcased the new collection and conveyed a fun CNY greeting. We then made 3 additional stop motion videos to further demonstrate the 3 new looks plus mix & matched lifestyle accessories from the new collection.
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