To commemorate the 75th anniversary of the IWC Portuguese Collections, we designed and implemented an online watch-making class via a WeChat H5 mini site. This interactive platform allowed watch enthusiasts to delve into the intricacies of the calibre that drives these exquisite timepieces.

By transitioning a traditionally offline class to an online format, we enabled a broader audience to experience the delicate process of disassembling and reassembling the Portugieser watches. This innovative approach effectively engaged the audience while highlighting the brand’s craftsmanship.

Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Mini Site
  • H5
  • Campaign