In order to promote Parkson’s Spring Beauty Festival and drive both online and offline sales, we designed a WeChat Mini Program game to interact with users and at the same time educate them on the participating brands. The game incentivized users to follow Parkson’s account, become a member, and share to more friends. By getting each of these tasks done, users could accumulate scores that would eventually get them a reward box of beauty products.

Services Provided:

  • Online
  • Brand Offers
  • WeChat
  • Mini Program
  • Campaign
  • E-Commerce