To boost Parkson’s Spring Beauty Festival and stimulate both online and offline sales, we crafted a WeChat Mini Program game that interacted with and educated users about the participating brands. This game served as an incentive for users to follow Parkson’s account, join as members, and share with their friends.
Completing these tasks allowed users to accumulate points, leading to a reward—a box filled with beauty products. Thus, the game not only educated and engaged users but also acted as a rewarding pathway towards loyalty and enhanced visibility.
Services Provided:
- Online
- Brand Offers
- Mini Program
- Campaign
- E-Commerce
