In order to promote Parkson’s Spring Beauty Festival and drive both online and offline sales, we designed a WeChat Mini Program game to interact with users and at the same time educate them on the participating brands. The game incentivized users to follow Parkson’s account, become a member, and share to more friends. By getting each of these tasks done, users could accumulate scores that would eventually get them a reward box of beauty products.
- Brand Offers
- Mini Program