To infuse Italian luxury brand Canali with an essence of Chinese art for Chinese Valentine’s Day, Resonance joined forces with renowned paper artist, 刘通 Liu Tong. We commissioned him to craft a paper artwork inspired by the traditional Qi Xi fairy tale – a poignant tale of the emperor’s daughter and the orphaned ox herder who rendezvous once a year over a bridge of flying magpies.
This innovative artistic approach allowed us to showcase Canali’s latest collection to our discerning male luxury netizens, striking a chord through an original, creative lens.
Services Provided:
- Digital
- Social Media
- Campaign
- Photoshoot
