To increase brand awareness during 520, we collaborated with several couples KOL to create a series of relevant content on the Red platform. We selected three couples with young fan bases on RED for shootings that fit the brand’s DNA and resonate with our TA. This campaign has also helped increase brand awareness among the target audience.
- Digital Strategy
- Red Strategy
- KOL / KOC
- Campaign
- E-commerce
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Not So Ape KOL campaign content for 520