Gant FW 21 campaign video showcasing the “Future of American Sportswear”

We developed an O2O activation for Gant under the umbrella of “Back to School” that aims to recruit new followers while increasing overall brand awareness. A local shooting was done, which became local assets for Gant socials and ads.

We also collaborated with KOLs to drive their loyal fanbase to visit Gant at the event wearing new FW21 new collection pieces and invite their fans to follow. Media ads were also used to expand brand exposure.

  • Video Production
  • Digital
  • KOLs Collaboration
  • Key Visual Production
  • O2O

Gant’s local shooting showcases a preppy back-to-school style