During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape's brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand's essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic. Digital Strategy Red Strategy KOL / KOC Campaign E-commerce Not So Ape KOL campaign content for 520
As part of La Perla's perfume launch campaign, we crafted a captivating story titled "Escape to the Memory." This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla's "Once Upon a Garden" fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand's social media channels, resulting in a significant boost in brand awareness. Campaign Social Media Concept Creation Video Production ...
In order to enhance Hennessy's brand recognition, we developed a compelling content series called "Tribute to the Legend" on WeChat. This column aimed to communicate the brand's rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy's official WeChat account, as well as generating significant page views and shares. Campaign Social Media Artist Co-creation Content Creation WeChat We collaborated with local ...
To promote Givenchy's Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience. Digital Strategy Social Media WeChat H5 Production O2O Campaign Campaign WeChat H5 allows ...
Gant FW 21 campaign video showcasing the "Future of American Sportswear" To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In ...
In order to enhance brand awareness for Dorco during the Chinese New Year, we developed an engaging interactive H5 experience that aimed to capture the attention of fans and increase their engagement with the brand. The interactive H5 provided a unique opportunity for our followers to unlock and express their different social personas through a curated filter feature. This feature allowed users to experiment with various filters and share their transformed personas on their social media platforms, encouraging others to participate as well. By leveraging the power of social sharing and user-generated content, the campaign successfully resonated with the local ...
Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event's impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme. At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event's futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look ...
Byredo Blanche WeChat Design Byredo Blanche Content Optimization To commemorate Chinese Valentine's Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers. To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively ...
Lacoste Douyin sing-a-long challenge Lacoste Douyin dance challenge Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration. To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection. Through strategic promotion ...
Byredo's new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products. To maximize the campaign's reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo's makeup line. To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and ...
To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat. To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection. In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create ...
In order to introduce the concept of Versace Greca to Chinese audiences and showcase the Versace FW21 collection, we developed an innovative approach by creating a WeChat augmented reality (AR) maze. This interactive experience aimed to captivate and engage local audiences. The AR maze was designed to mimic the iconic Versace Greca pattern, providing participants with a visually striking and immersive gaming experience. By navigating through the maze, users were able to explore and interact with the Versace Greca design in a playful and engaging manner. To incentivize participation, we offered participants who successfully completed the 3D AR maze game ...
Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand's 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace's collection. Our role extended beyond the photoshoot, as we managed the dissemination of Versace's 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases. Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand's message of love during the 520 ...
To enhance convenience and accessibility for customers, we developed an H5 Art021 tasting reservation system. This H5 experience not only facilitated reservations but also played a crucial role in recruiting new followers to the Hennessy rare cognac WeChat Official Account (OA) and elevating the overall customer experience. The H5 layout design was intentionally kept simple and clear, ensuring ease of navigation for the audience. By streamlining the reservation process and providing a user-friendly interface, we enhanced the convenience and satisfaction of customers. Furthermore, the H5 experience served as a valuable tool for recruiting new followers to the Hennessy rare cognac ...
To support the launch of GCDS' Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand's visibility and attract more traffic to its e-commerce platforms. Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign. We also utilized WeChat banner ads, taking advantage of the platform's extensive user base and engaging ad formats to capture attention ...
To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event. Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified ...
In order to promote the Versace Chinese Valentine's Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine's Day music album and share it with their loved ones. By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement. Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This ...
In our efforts to enhance awareness and drive purchases for Givenchy's Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game. The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy's key products, including Prisme Libre, Le Rouge lipstick, and L'intemporel blossom compact cream. By incorporating these iconic products into the storyline, we ...
In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign. To raise awareness among the target audience, we launched the campaign with a post on TUMI's official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation. In addition, we introduced a customized red packet featuring ...
In anticipation of Valentine's Day, Gucci unveiled a limited-edition Dionysis Bag. The aim was to weave an enchanting narrative showcasing the design's inspiration and expressing a powerful love message to boost sales. Capitalizing on illustrative art, we produced a sequence of engaging motion graphic videos that encapsulated the romantic saga of Dionysis. The viewers were ushered into a captivating journey, exploring the enchanting realms of "protection of love" and the "unyielding pursuit of love". Integrated within a WeChat post, these videos directed audiences seamlessly towards a WeChat mini-program, enabling them to purchase effortlessly. The vivid portrayal of love themes, through ...
Building upon Tiffany's exclusive mooncake gift box theme for the Chinese Mid-Autumn Festival, we at Resonance devised an interactive game showcasing a playful bunny leaping across clouds. Throughout the game, the bunny unraveled various Tiffany products and festive gifts, concluding with a personalized greeting card players could share with their loved ones. A dynamic ranking system sparked a dose of friendly competition, fostering increased sharing across social networks.Services Provided: Digital Social Media WeChat H5 Campaign
To resonate with China's netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic. Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China's netizens. Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector's ...
In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli's debut—we adopted a multi-faceted approach. We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information. Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered ...
To differentiate Tiffany from other brands during China's local love holiday and truly "own love," we crafted a unique celebration for 5.20 (which phonetically resembles "I love you" in Chinese). We developed an interactive H5 mini-site that depicted a journey of love. By holding their screens together, lovers could interactively watch this love journey unfold across both devices. A showcase of holiday products was displayed at the journey's end, fostering a gifting culture. Services Provided: Digital Social Media WeChat H5 Mini-Site Campaign Augmented Reality JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzIwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwY2FtcGFpZ24ubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTNDJTJGdmlkZW8lM0U=JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzUwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwX0FSLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUzQyUyRnZpZGVvJTNF