Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape's exceptional products. These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape's brand identity. The wide utilization of these assets across different social platforms ...
In our efforts to promote Victorinox's annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign's theme, "The spirit of luck always by your side." By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign's impact. Furthermore, the ...
Gant FW 21 campaign video showcasing the "Future of American Sportswear" To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In ...
Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event's impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme. At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event's futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look ...
In our efforts to enhance awareness and drive purchases for Givenchy's Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game. The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy's key products, including Prisme Libre, Le Rouge lipstick, and L'intemporel blossom compact cream. By incorporating these iconic products into the storyline, we ...
In anticipation of Valentine's Day, Gucci unveiled a limited-edition Dionysis Bag. The aim was to weave an enchanting narrative showcasing the design's inspiration and expressing a powerful love message to boost sales. Capitalizing on illustrative art, we produced a sequence of engaging motion graphic videos that encapsulated the romantic saga of Dionysis. The viewers were ushered into a captivating journey, exploring the enchanting realms of "protection of love" and the "unyielding pursuit of love". Integrated within a WeChat post, these videos directed audiences seamlessly towards a WeChat mini-program, enabling them to purchase effortlessly. The vivid portrayal of love themes, through ...
To resonate with China's netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic. Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China's netizens. Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector's ...
Spotting a synergy between the audience profiles of Star Alliance and Tesla, we devised a collaborative promotional campaign. This campaign showcased the harmonious union of the Star Alliance Circle travel program and Tesla’s High-Value International Travel (HVIT) program, illustrating the seamless transition from sky to ground travel for the ultimate travel experience. Resonance developed an interactive H5 minisite, a user-friendly platform for netizens to comprehend the benefits of Star Alliance and Tesla in the context of Circle Pacific travel scenarios, and purchase a Circle Pacific travel package. This not only raised awareness for the package but also gathered valuable data ...
In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli's debut—we adopted a multi-faceted approach. We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information. Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered ...
As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms. Services Provided: Digital Video Production Key Visual Production E-Commerce KOL
To connect with Canali’s core target audience throughout the year, Resonance collaborated with a series of sophisticated Chinese KOLs who authentically live the life of a "modern gentleman". Each KOL was selected based on their background and how well they could represent the Canali brand; covering the fashion, lifestyle, travel, and sports industries. Through this series of interviews, paired with tactical media buys on WeChat, we helped localize Canali’s brand image and significantly increase its WeChat fan base.Services Provided: Digital Social Media WeChat Video Campaign
To solidify Tiffany's association with the concept of "love," we needed an approach that aligned with the brand's essence while resonating with modern Chinese women. Our idea centered around the notion of "choose love," emphasizing love as an empowering choice rather than a passive event. With this concept in mind, we developed a campaign featuring celebrity Mark Chao that explored different facets of love, such as romance, patience, and empathy. Resonance took charge of the entire campaign process, starting from crafting the script and scouting shooting locations, to recruiting a director and production house for creating the primary video asset ...