To highlight TOMS’ key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand.

Each KOL showcased TOMS’ main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.

Services Provided:

  • Digital
  • Social Media
  • Red
  • KOL
  • Campaign
  • E-Commerce

433k discussions generated in one week from RED KOL seeding campaign