To highlight TOMS’ key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand.
Each KOL showcased TOMS’ main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.
Services Provided:
- Digital
- Social Media
- Red
- KOL
- Campaign
- E-Commerce
![cocochancoco Followers:103.4k](https://resonancedigital.com/wp-content/uploads/2020/08/cocochancoco-Follower:103.4k.jpg)
cocochancoco Followers:103.4k
![Pheah夏 Followers:10.5k](https://resonancedigital.com/wp-content/uploads/2020/08/Pheah夏-Followers:10.5k-.jpg)
Pheah夏 Followers:10.5k
![Sharon Followers : 90k](https://resonancedigital.com/wp-content/uploads/2020/08/Sharon-90k.jpg)
Sharon Followers : 90k
![vivi花花 Followers: 142.6k](https://resonancedigital.com/wp-content/uploads/2020/08/vivi花花-Followers:142.6k.jpg)
vivi花花 Followers: 142.6k
![悠爱时光 Followers : 74.1k](https://resonancedigital.com/wp-content/uploads/2020/08/悠爱时光-Followers:74.1k.jpg)
悠爱时光 Followers : 74.1k
433k discussions generated in one week from RED KOL seeding campaign