To promote TOMS Double 11 key products, we carefully selected and collaborated with top RED KOLs. KOLs were chosen from a range of different categories, to ensure we created awareness and also educated netizens on the different scenarios perfect for the brand.
Each KOL presented TOMS key products and brand values from a unique perspective, showing audiences the diverse features of both shoes and brand. Within 1 week, we achieved over 433,000 discussions about TOMS on RED.
- Social Media
433k discussions generated in one week from RED KOL seeding campaign