In order to introduce the concept of Versace Greca to Chinese audiences and showcase the Versace FW21 collection, we developed an innovative approach by creating a WeChat augmented reality (AR) maze. This interactive experience aimed to captivate and engage local audiences. The AR maze was designed to mimic the iconic Versace Greca pattern, providing participants with a visually striking and immersive gaming experience. By navigating through the maze, users were able to explore and interact with the Versace Greca design in a playful and engaging manner. To incentivize participation, we offered participants who successfully completed the 3D AR maze game ...
To enhance convenience and accessibility for customers, we developed an H5 Art021 tasting reservation system. This H5 experience not only facilitated reservations but also played a crucial role in recruiting new followers to the Hennessy rare cognac WeChat Official Account (OA) and elevating the overall customer experience. The H5 layout design was intentionally kept simple and clear, ensuring ease of navigation for the audience. By streamlining the reservation process and providing a user-friendly interface, we enhanced the convenience and satisfaction of customers. Furthermore, the H5 experience served as a valuable tool for recruiting new followers to the Hennessy rare cognac ...
In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience. By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease. Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited ...
To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event. Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified ...
In order to promote the Versace Chinese Valentine's Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine's Day music album and share it with their loved ones. By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement. Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This ...
In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign. To raise awareness among the target audience, we launched the campaign with a post on TUMI's official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation. In addition, we introduced a customized red packet featuring ...
In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine's Day holidays. We monitored our followers' behavior and purchase journey within the WeChat mini-program. Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.Services Provided: Digital Social Media WeChat Mini Program E-commerce Social Ad Buy Social CRM