Massimo Dutti tasked Resonance with increasing awareness among a more targeted audience on Weibo while communicating the Massimo Dutti Lifestyle & Philosophy.

We selected multiple fashion/lifestyle/art/travel KOLs in Dutti style, and posted very eye-catching images showcasing Dutti product on Weibo to arouse followers’ interest in the brand and encourage purchase. Within 7 months, we collaborated with 14 KOLs and acquired 6.8M social impressions, 13.8K social engagements.