To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average.

Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.