To increase awareness and purchase of Givenchy’s Le Rouge lipstick, we created three videos featuring KOLs rediscovering their uniquely beautiful selves, paired with a simple interactive H5 mini-game.

The videos follow the three KOLs as they embark on a journey to find beauty in Sanya. The three places they look are connected by a red couture Givenchy ribbon and represent Givenchy’s key products, Prisme Libre, La Rouge, and L’intemporel blossom compact cream. Netizens who play the H5 mini-game get an opportunity to win a Le Rouge lipstick.