During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape's brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand's essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic. Digital Strategy Red Strategy KOL / KOC Campaign E-commerce Not So Ape KOL campaign content for 520
Gant FW 21 campaign video showcasing the "Future of American Sportswear" To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In ...
Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event's impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme. At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event's futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look ...
Byredo Blanche WeChat Design Byredo Blanche Content Optimization To commemorate Chinese Valentine's Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers. To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively ...
Lacoste Douyin sing-a-long challenge Lacoste Douyin dance challenge Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration. To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection. Through strategic promotion ...
Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand's 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace's collection. Our role extended beyond the photoshoot, as we managed the dissemination of Versace's 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases. Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand's message of love during the 520 ...
To support the launch of GCDS' Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand's visibility and attract more traffic to its e-commerce platforms. Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign. We also utilized WeChat banner ads, taking advantage of the platform's extensive user base and engaging ad formats to capture attention ...
To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event. Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified ...
Massimo Dutti entrusted Resonance with the responsibility of amplifying brand recognition among a niche audience on Weibo, all while embodying the distinctive Massimo Dutti Lifestyle & Philosophy. Our strategy involved engaging a range of fashion, lifestyle, art, and travel Key Opinion Leaders (KOLs) who embodied the Dutti style. We shared striking images featuring Dutti products on Weibo, designed to pique follower interest and incentivize purchase. Over the course of 7 months, we partnered with 14 KOLs, generating a staggering 6.8 million social impressions and 13.8 thousand social engagements. This successful collaboration served to significantly bolster Massimo Dutti's brand awareness and ...
To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average. Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.