Calvin Klein was looking for a fun way to engage with Chinese audiences on Chinese Valentines Day. Resonance built a social commerce WeChat mini program for Calvin Klein to tie its products to the romantic Chinese holiday. The WeChat mini program allowed followers to gift a fully customized pair of underwear – including types, colors, sizes, and special text on the product itself.
This allowed netizens to create a memorable gift for the romantic holiday. Resonance also created a short video to promote the campaign on WeChat Moments, the video was also displayed on the WeChat mini program.
- Social Media
- Mini Program
Underwear Customization | Gift Personalization | Chinese Valentine’s Day | E-Commerce | WeChat Mini Program