Calvin Klein sought an engaging approach to connect with Chinese audiences during Chinese Valentine’s Day. To this end, Resonance developed a social commerce WeChat mini-program that linked Calvin Klein’s products with the romantic holiday. This platform enabled followers to present a completely personalized pair of underwear as a gift – including the style, color, size, and special text on the product itself.
This feature allowed netizens to create a memorable present for the romantic occasion. Additionally, Resonance created a short promotional video for the campaign, which was showcased on WeChat Moments and integrated into the WeChat mini-program.
- Social Media
- Mini Program
Underwear Customization | Gift Personalization | Chinese Valentine’s Day | E-Commerce | WeChat Mini Program