To promote Givenchy’s Prisme Libre skin-caring glow foundation, we developed a sampling application H5 to educate users about the new product and inviting them to try the product themselves. After successfully applying for a sample, the H5 will automatically generate a verification QR code, which users directly scan at participating offline stores to receive the sample.
- Digital Strategy
- Social Media
- H5 Production
- O2O Campaign
Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores