Watches & Wonder, a prestigious international watch industry trade show, was traditionally an offline event held in Hong Kong. We expanded its reach by creating a WeChat mini-site, engaging a broader audience. Our design allowed visitors to seamlessly navigate the site, exploring major Watches & Wonder events, and absorbing knowledge on an array of luxury watches from around the world.
Content ranged from CEO interviews and watch quizzes to insightful articles delving into watch innovations, historical contexts, and future trends. Users could locate their preferred brands, scan QR codes for additional information, and save their searches for potential purchases.
The WeChat H5 mini-site enabled us to gather valuable data through our CRM system, providing insights into audience interests and spending habits. This information was crucial for accurately targeting follow-up communications, which consequently drove higher sales.
- Social Media