Watches & Wonder is an international trade show in the watch industry. We brought the then Hong Kong offline exhibition online by developing a WeChat mini site, engaging with a much larger audience base. We designed the site to help attendees easily navigate around the major Watches & Wonder events, and to spread watch-related knowledge spanning all the world’s top luxury watches, ranging from CEO interviews, watch quizzes and tests, to wiki-like articles that explore innovations, history and future trends.
Users were able to find their favorite brands, scan QR codes to get more info, and save their searches for later potential purchase. So through this H5, the CRM system helped us to gather valuable data on the audience’s interests and spending habits, and more importantly to correctly send follow-ups, driving higher sales.
- Social Media