Prada had a dilemma, it wanted to create social buzz for its Plaza66 flagship store, but the brand’s social channels can only post traditional, formal press release recap content.
While strictly following brand guideline and posting press release content on Prada’s official accounts, Resonance worked with China top fashion KOL, Gogoboi, to cover the event on two of China’s most popular live stream platforms: Inke and Yizhibo.
Gogoboi’s livestream store tour and celebrity interview was casual and humorous, which created great social engagement, conversations and buzz.
Services Provided:
- Campaigns
- Celebrity
- Digital
- KOL
- Livestreaming
- Social Media
