Prada faced a challenge when it came to generating social buzz for its Plaza66 flagship store, as the brand’s official social channels were limited to posting traditional and formal press release content. To overcome this hurdle, Resonance devised a strategic approach.
While adhering to the brand guidelines and sharing the press release content on Prada’s official accounts, we collaborated with China’s top fashion Key Opinion Leader (KOL), Gogoboi, to cover the event through live streams on two of China’s most popular platforms: Inke and Yizhibo.
Gogoboi’s live stream involved a store tour and celebrity interviews, delivered in a casual and humorous manner. This approach not only fostered high social engagement but also sparked conversations and generated a buzz surrounding the event. By leveraging the influence of Gogoboi and the live stream platforms, we successfully created a lively and engaging experience for the audience.
- Social Media