Tiffany Reaching China’s Millennials with the T Collection

Tiffany’s T collection aims to captivate fashion-forward millennials. To effectively engage and resonate with younger audiences on social media, we implemented a strategic approach. Collaborating with four Tiffany celebrities, we created lively and dynamic short videos specifically optimized for mobile phones.

We launched four waves of WeChat Moments Ads, each featuring one celebrity in a short video that encapsulated the essence and attitude of the “T” collection. This approach allowed us to connect with the target audience and showcase the collection’s appeal in a visually compelling manner.