Tiffany’s T collection is focused on fashion forward millennials. We needed to better reach and appeal to younger audiences on social media. We did so through collaborating with 4 Tiffany celebrities, creating energetic short videos optimized for mobile phones. Four waves of WeChat Moments Ads were launched and each celebrity was featured in a  short video reflecting the “T” collection attitude.

Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Video
  • Campaign