Versace Popup Intro Part
Versace Popup Reservation Home Page
We launched an immersive Versace popup store in Shanghai Plaza 66 to promote the brand and boost offline traffic. We developed a WeChat Mini Program online reservation system for this offline event. We also collaborated with 44 KOLs and KOCs from different interest categories, working with them to create UGC on Red to create a buzz on social media.
- Social Media
Invite KOLs to the Pop-up store and create a buzz on social media