In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine’s Day holidays. We monitored our followers’ behavior and purchase journey within the WeChat mini-program.
Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.
- Social Media
- Mini Program
- Social Ad Buy
- Social CRM