Gucci launched a limited edition of the Dionysis Bag before Chinese Valentine’s Day, and wanted to create a beautiful story to communicate design inspiration and love messaging to encourage sales.
We leveraged illustration artwork to create a series of motion graphic short videos to introduce the love story of Dionysis. Audiences are invited to discover the magic of love by viewing the videos to vividly experience themes: “protection of love” and “regardless pursuit of love”. The videos are embedded in a WeChat post and lead audiences directly to purchase through a WeChat mini program.
- Social Media