Gucci Valentine’s Day Limited Edition of DIONYSIS Bag Launch Campaign

Gucci launched a limited edition of the Dionysis Bag before Valentine’s Day, and wanted to create a beautiful story to communicate design inspiration and love messaging to encourage sales.

We leveraged illustration artwork to create a series of motion graphic short videos to introduce the love story of Dionysis. Audiences are invited to discover the magic of love by viewing the videos to vividly experience themes: “protection of love” and “regardless pursuit of love”. The videos are embedded in a WeChat post and lead audiences directly to purchase through a WeChat mini program.

Services Provided:

Digital
Social Media
WeChat
Video
Illustration
ECommerce
Campaign

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