In anticipation of Valentine’s Day, Gucci unveiled a limited-edition Dionysis Bag. The aim was to weave an enchanting narrative showcasing the design’s inspiration and expressing a powerful love message to boost sales.
Capitalizing on illustrative art, we produced a sequence of engaging motion graphic videos that encapsulated the romantic saga of Dionysis. The viewers were ushered into a captivating journey, exploring the enchanting realms of “protection of love” and the “unyielding pursuit of love”.
Integrated within a WeChat post, these videos directed audiences seamlessly towards a WeChat mini-program, enabling them to purchase effortlessly. The vivid portrayal of love themes, through the immersive videos, fueled both product interest and conversion.
- Social Media