Michael Kors released a graffiti series to celebrate Chinese Valentines Day. To create buzz, we designed and developed a WeChat mini program with a fun graffiti game using visual elements from the series, featuring the 2 post-90s MK celebrities-Wu Lei & Song Zu Er- in MK’s graffiti patterns to bring the brand closer to the millennials.
We also encouraged the audience to use their creativity to redesign their own photos and upload to an online picture wall, generating UGC on the official WeChat account and at the same time bringing more traffic to the WeStore during this romantic season.
- Social Media
- Mini Program
↓ Click the pictures to see the post-graffiti effect. ↓