To celebrate Chinese Valentine’s Day, Michael Kors launched a graffiti series. To ignite interest, we conceptualized and crafted a WeChat mini-program, incorporating a vibrant graffiti game that used visual elements from the series. The game featured post-90s MK celebrities – Wu Lei and Song Zu Er – clad in MK’s graffiti patterns, effectively bridging the brand with the millennial demographic.
Additionally, we encouraged our audience to channel their creativity into redesigning their own photos and sharing them on an online picture wall. This strategy not only generated user-generated content (UGC) on the official WeChat account but also drove increased traffic to the WeStore during this season of love.
- Social Media
- Mini Program
↓ Click the pictures to see the post-graffiti effect. ↓