In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli’s debut—we adopted a multi-faceted approach.
We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information.
Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered 1,412,998 social impressions and 84,129 social engagements, effectively amplifying Lanvin’s brand presence.
- Social Media
- WeChat Ads