Lanvin announced brand new creative director Bruno Sialelli on Jan.2019. We need to increase the brand awareness and create social buzz for FW19 Fashion Show which is the first show of new creative director.
We produced an interview vlog for Bruno Sialelli to show his design inspirations and teaser the new collection and created a fashion show livestreaming on an leveraged WeChat media moment ads to approach more potential audiences & more fashion related information could also be easily accessed through this H5. The live streaming gained 55,562 viewership. Within fashion show period which was around 10 days, we totally acquired 1,412,998 social impressions, 84,129 social engagements.
- Social Media
- WeChat Ads