Every summer is TOMS’ peak selling season. To create the right summer vibe, generate compelling local content and expand awareness for TOMS, we collaborated with three local influencers, covering fashion, couples, and travel interests.
We produced a series of happy and bright video content that reflected TOMS DNA and served as the core assets of the campaign. Through the storytelling in the videos, we showcased the new collection and latest new arrivals, such as the Disney x TOMS crossover collection.
- Social Media
- Video Production
Couple Looks with LiangYuan & Elvis
Travel with HIYA Sonya