For Chinese Valentine’s Day, Byredo launched its limited edition iconic scent: Blanche. Resonance created Blanche assets, with a focus on loving the self. We applied creative SVG to enrich the WeChat content and generate interest and engagement from consumers. We invested in ads on the WeChat platform to boost visibility which included WeChat Moment Ads, Banner Ads, and WeChat Pop-Up Store.
- Social Media
- Social Media Ads