Lanvin tasked Resonance to find relevant KOLs to attend their 130 exhibition opening to amplify the exhibition across their channels.
We leveraged our previous relationships and invited many Weibo and Red KOLs to participant in the exhibition opening event. They posted their attendance and experience to encourage their followers to join and visit. We also leveraged multiple media channels to report the event news to maximize exposure on Weibo. With 10 KOLs and 10 Weibo aggregators posts, we gained 12,666,000 social exposure and 18,704 engagement.