To connect with China’s netizens during Chinese New Year, Victorinox created a special edition collection featuring four Ancient Chinese constellations. This was the first time Victorinox adopted a Chinese cultural aesthetic; Resonance promoted the new collection across WeChat and Weibo and received heaps of positive praise from China’s netizens.
Resonance also created an animated video featuring each of the products in a Chinese cultural CNY-ish setting to introduce the new collection in an easy to consume and share format. The video was a success leading to each product, and collectors editions featuring all products, being sold out within days on China e-commerce sites Tmall and JD.
- Social Media