In honor of Brooks Brothers’ 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand’s rich legacy and demonstrating why netizens should choose Brooks Brothers.
To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers’ history and stories. This interactive platform allowed users to explore the brand’s heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks Brothers.
- Social Media
- WeChat Mini Program
- Social Ads