In celebration of the 2018 Chinese Valentine’s Day, we showcased the heartwarming love story of celebrity couple Du Jiang and Huo Si Yan in a poignant video titled “Believe in Love.” Resonance oversaw the entire process, including the concept development, creative direction, scriptwriting, director selection, production house coordination, and video production.

We leveraged WeChat’s native advertising platform to connect with our target audience, ensuring that Tiffany would truly “own love” during Qixi, the popular local lovers’ holiday. Additionally, Resonance managed Tiffany’s digital ecosystem, amplifying the campaign’s reach across various platforms such as Weibo, WeChat, Red, as well as collaborating with influential figures in the luxury and fashion industries.

Services Provided:

  • Digital
  • Social Media
  • Wechat
  • Video
  • Campaign