For 2018 Chinese Valentine’s Day, we featured celebrity couple Du Jiang and Huo Si Yan in a “believe in love” video, exploring their personal story of love. We managed the video concept, creative, script, director, production house selection and video production.
Using WeChat native ad to connect with our target audience, the campaign helped Tiffany “own love” during Qixi, the popular local lovers’ holiday. Resonance also managed Tiffany’s digital ecosystem, amplifying the campaign across Weibo, WeChat, Red, and luxury/fashion influencers.
- Social Media