Oysho had an ecommerce challenge: how to increase sales on Tmall of its less popular products? To answer the challenge, Resonance worked with popular artist Haochen Zhang to create playful imagery for Oysho’s products to attract attention among its key target audience of Chinese women, and to generate traffic to Tmall.
The new creative assets were amplified to the KOL’s 4.2 million fans, as well as featured on Oysho’s Weibo and WeChat social assets. We saw a 400% growth in traffic to OYSHO’s Tmall page, and a significant increase in purchases for the products featured in the artist’s creations.
- Social Media
- Social Ads