Versace CVD Album
Versace CVD Inspiration
To promote the Versace Chinese Valentine’s Day capsule collection, we developed a gamified WeChat experience, allowing audiences to develop their own Chinese Valentine’s Day music album and share it with people they love. The campaign successfully recruited new members, and captured rich, actionable data through the Versace WeChat mini program.
Services Provided:
- Digital
- Social Media
- Mini Program
- Campaign