During Brooks Brother’s 200th Anniversary, the brand wanted to explore new ways to connect better with its Chinese audience. The idea wasn’t to launch another big campaign, it was more to add local flavor to its daily content.

To support, Resonance found and interviewed several aspirational pioneers in their industries that embodied the brand spirit of Brooks Brothers to tell us about themselves, what they are trying to achieve and how they interpret what it means to be a refined gentlemen in these modern times. This was great, cost-effective local content that helped us to show the Brooks Brothers story from a new angle, not global, but intimate and local.

Services Provided:

  • Digital
  • KOL
  • Social Media
  • WeChat
  • Weibo
  • Video Shooting

KOL Support from Aspirational Leaders