Lacoste Douyin sing-a-long challenge

Lacoste Douyin dance challenge

Resonance partnered with 12 Douyin and Red KOLs to co-create a Lacoste x Peanuts collection experience. We invited KOLs to create fun, interesting and engaging content, including songs and dance, to generate buzz and awareness around Lacoste’s latest collection. The campaign generated a lot of excitement across popular platforms: Douyin and Red.

Services Provided:

  • WeChat
  • Social Media
  • Red
  • KOL / KOC
  • Douyin