Resonance partnered with 12 Douyin and Red KOLs to co-create a Lacoste x Peanuts collection experience. We invited KOLs to create fun, interesting and engaging content, including songs and dance, to generate buzz and awareness around Lacoste’s latest collection. The campaign generated a lot of excitement across popular platforms: Douyin and Red.
- Social Media
- KOL / KOC
Local KOLs’ UGC to create a buzz on social media