To solidify Tiffany’s association with the concept of “love,” we needed an approach that aligned with the brand’s essence while resonating with modern Chinese women. Our idea centered around the notion of “choose love,” emphasizing love as an empowering choice rather than a passive event. With this concept in mind, we developed a campaign featuring celebrity Mark Chao that explored different facets of love, such as romance, patience, and empathy.
Resonance took charge of the entire campaign process, starting from crafting the script and scouting shooting locations, to recruiting a director and production house for creating the primary video asset showcased at the top of the page. Additionally, we produced social media and digital content, collaborated with influencers to spread the message, and managed the campaign in its entirety. The campaign successfully surpassed its set key performance indicators (KPIs), delivering exceptional results.
- Social Media
Mark Chao “Choose Love” Campaign