To help Tiffany own the concept of “love” we needed to ideate an angle that fits with the brand, but also resonated with the modern Chinese woman. Our idea: “choose love”, focused on love as an empowering choice, rather than a passive event. We developed a campaign around celebrity Mark Chao that explored love from the viewpoint of romance, patience, and empathy.
We wrote the script, scouted the shooting location and recruited a director and production house to create the love campaign’s primary video asset (featured at the top this page). We then produced social media and digital content, worked with influencers to spread the message, and managed the entire campaign from top to bottom, over-delivering on set KPIs.
- Social Media
Mark Chao “Choose Love” Campaign