Givenchy Sanya Celebrity PR Event + WeChat Interactive Game

Givenchy H5 Givenchy H5

H5 Engagement H5 Engagement

WeChat H5 allows users to try featured products virtually, and purchase directly.

Givenchy took strategic steps to boost brand awareness and drive sales for Travel Retail in China, while simultaneously building and enhancing customer loyalty with CDF. To achieve these objectives, Givenchy organized a high-profile celebrity PR event in Sanya CDF. The event featured popular celebrity Cheng Xiao and resulted in the production of four video assets and over 30 meticulously retouched images.

To further engage attendees, an interactive on-site H5 game was developed, increasing interaction and fostering a memorable experience. Through this comprehensive approach, Givenchy generated a substantial number of impressions and engagements, surpassing initial expectations.

The event also served as a catalyst for generating content, with 17 social media posts and 57 press releases created to disseminate key information and highlights. This extensive coverage amplified the reach of the campaign, significantly enhancing brand visibility and generating positive brand sentiment.

Givenchy’s strategic initiatives, including the celebrity PR event, captivating visual assets, interactive H5 game, and robust content generation, successfully accomplished the desired objectives. The campaign not only increased brand awareness and drove sales for Travel Retail in China but also solidified customer loyalty with CDF. By surpassing expectations in terms of impressions and engagements, Givenchy demonstrated its ability to captivate the target audience and establish a strong presence in the market.

Services Provided:

Social Media
WeChat
Weibo
H5
Event
Campaign
Video & Photo Shooting

Givenchy Travel Retail CDF Celebrity Event

Givenchy travel retail CDF celebrity event video with popular singer, Cheng Xiao

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Lacoste Douyin sing-a-long challenge Lacoste Douyin dance challenge Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration. To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection. Through strategic promotion ...

Byredo Blanche WeChat Design Byredo Blanche Content Optimization To commemorate Chinese Valentine's Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers. To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively ...

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Gant FW 21 campaign video showcasing the "Future of American Sportswear" To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In ...

In our efforts to promote Victorinox's annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign's theme, "The spirit of luck always by your side." By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign's impact. Furthermore, the ...

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In addition to the H5 experience, we partnered with top Key Opinion ...

Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape's exceptional products. These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape's brand identity. The wide utilization of these assets across different social platforms ...

To promote Givenchy's Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience. Digital Strategy Social Media WeChat H5 Production O2O Campaign Campaign WeChat H5 allows ...

In order to enhance Hennessy's brand recognition, we developed a compelling content series called "Tribute to the Legend" on WeChat. This column aimed to communicate the brand's rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy's official WeChat account, as well as generating significant page views and shares. Campaign Social Media Artist Co-creation Content Creation WeChat We collaborated with local ...

As part of La Perla's perfume launch campaign, we crafted a captivating story titled "Escape to the Memory." This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla's "Once Upon a Garden" fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand's social media channels, resulting in a significant boost in brand awareness. Campaign Social Media Concept Creation Video Production ...

During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape's brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand's essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic. Digital Strategy Red Strategy KOL / KOC Campaign E-commerce Not So Ape KOL campaign content for 520

At Resonance, we employ a comprehensive digital strategy that encompasses various platforms to ensure continuous and meaningful engagement with Dubai Tourism's audiences. Our approach combines the power of WeChat, Weibo, tourism verticals, Key Opinion Leaders (KOLs), and other digital channels. Understanding the significant impact of Douyin videos on our target consumers, we adapt our brand videos to resonate specifically with Douyin users. We collaborate with influential Douyin KOLs to create compelling and relatable content that establishes a strong connection with our target audience on the platform. This approach allows us to effectively engage with the vibrant Douyin community and enhance ...

Resonance has forged a strong partnership with Dubai Tourism, showcasing the vibrant diversity of this Middle Eastern metropolis to the Chinese audience. Our goal is to engage a well-traveled audience by presenting a new story every day on social media. On WeChat, we collaborate closely with Dubai Tourism to adapt their content strategies to align with Chinese cultural norms and celebrations. We leverage the numerous holidays celebrated both online and offline throughout the year in China to create interactive and engaging posts. Through these initiatives, we bring Dubai Tourism closer to their Chinese fans, fostering a deeper connection and enhancing ...

To generate awareness and attract young Chinese millennials to Paul Smith's offline exhibition in Beijing as part of the #My Name is Paul Smith# campaign, Resonance implemented a multi-faceted digital strategy. We strategically utilized WeChat and Weibo ads to drive awareness and reach a broader audience. In addition, we collaborated with top Douyin KOLs to create engaging short videos that sparked social buzz and generated interest in the event on the popular Douyin platform. Furthermore, Resonance orchestrated several O2O (online-to-offline) engagements to encourage visitors to create and share content about their offline experiences, thereby amplifying the social buzz surrounding Paul ...

During TOMS' peak selling season in the summer, we aimed to capture the perfect summer vibe, generate compelling local content, and expand awareness for the brand. To achieve this, we partnered with three local influencers who specialized in fashion, couples, and travel. Together, we created a series of joyful and vibrant video content that authentically represented TOMS' brand identity. These videos served as the core assets of the campaign, allowing us to effectively showcase the new collection and highlight the latest arrivals, including the Disney x TOMS crossover collection. Through captivating storytelling in the videos, we successfully engaged the target ...

In honor of Brooks Brothers' 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand's rich legacy and demonstrating why netizens should choose Brooks Brothers. To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers' history and stories. This interactive platform allowed users to explore the brand's heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks ...

During Brooks Brothers' 200th anniversary, the brand sought to establish a stronger connection with its Chinese audience by infusing local flavor into its daily content. Rather than launching a large-scale campaign, the focus was on adding a touch of authenticity and intimacy to the brand's storytelling. To support this initiative, Resonance identified and conducted interviews with several influential pioneers in their respective industries. These individuals embodied the spirit of Brooks Brothers and shared their personal stories, aspirations, and interpretations of what it means to be a refined gentleman in modern times. This approach allowed us to create cost-effective, locally relevant ...

Prada faced a challenge when it came to generating social buzz for its Plaza66 flagship store, as the brand's official social channels were limited to posting traditional and formal press release content. To overcome this hurdle, Resonance devised a strategic approach. While adhering to the brand guidelines and sharing the press release content on Prada's official accounts, we collaborated with China's top fashion Key Opinion Leader (KOL), Gogoboi, to cover the event through live streams on two of China's most popular platforms: Inke and Yizhibo. Gogoboi's live stream involved a store tour and celebrity interviews, delivered in a casual and ...