To promote Victorinox’s annual campaign celebrating the virtue of traditional Chinese culture, we produced a series of KV shootings and an animation video to bring out the campaign theme “The spirit of luck always by your side”

The campaign helped Victorinox accumulate key brand assets in its Chinese market which have been actualized/realized as real products consumers can collect or send as a gift to their loved ones, the visual and video assets were also used across all online platforms during the promotion period.

  • Digital Strategy
  • Video Production
  • Animation
  • Key Visual Production
  • E-Commerce
  • WeChat
  • Weibo
  • Campaign

Video featuring animations of traditional Chinese New Year elements inspired by the design of the product

Key Visuals of the Collection with illustrations