To promote Victorinox’s annual campaign celebrating the virtue of traditional Chinese culture, we produced a series of KV shootings and an animation video to bring out the campaign theme “The spirit of luck always by your side”
The campaign helped Victorinox accumulate key brand assets in its Chinese market which have been actualized/realized as real products consumers can collect or send as a gift to their loved ones, the visual and video assets were also used across all online platforms during the promotion period.
- Digital Strategy
- Video Production
- Animation
- Key Visual Production
- E-Commerce
- Campaign
VICTORINOX CHINA CULTURAL RANGE COLLECTION FOR CNY Video
Video featuring animations of traditional Chinese New Year elements inspired by the design of the product
禄KV_FINAL
福KV_FINAL
财KV_FINAL
Key Visuals of the Collection with illustrations